Licence & safety
Read our William Hill Ireland review 2026. Learn about bonuses, odds, apps, payments, licensing, betting features, and pros & cons.
On this page
- General Information and Licenses
- Betting Offers and William Hill Sign-Up Bonuses
- Registration and Security
- Sports and Markets at William Hill
- Live Betting and Streaming
- Betting Odds and Margins
- William Hill Payment Methods
- William Hill Mobile App and Mobile Version
- Customer Support
- Responsible Gaming
- William Hill Betting Platform Online Reviews
- William Hill Casino Ireland Review
- What BetBrothers.ie Thinks About William Hill
- Betting sites similar to William Hill
- Frequently Asked Questions
Pluses
- Live streaming available
- Advanced inplay betting section
- Reliable payment options
- Intuitive and user-friendly app
Minuses
- Slow and limited customer support
- Limited access without verification
If you’re looking for top bookmakers that tick many boxes in Ireland, it’s difficult for William Hill not to come to mind. It’s one of the oldest bookmakers that was established in the UK in 1934, but it entered the Irish market sometime in 2005. You may be wondering, how come this bookmaker has the name of an individual? Well, your guess is right, it’s the name of the founder. William Hill entered the Irish market when it agreed to buy Stanley Leisure’s 51 betting shop estate, though it later sold most to BoyleSports in 2011 and now operates more fully online. Today, William Hill has a remote bookmaker licence from the Revenue Commissioner and operates some of the top betting apps and sports betting sites in Ireland. We’ve dedicated time to test every feature of this bookmaker and will be discussing all we’ve found in this guide. Plus, you’ll be getting expert opinions on these features. Let’s get started.
- Welcome Bonus: Bet €10 and get €30 Free Bet
- License number: The Revenue Commissioners (License Number: 1016824)
General Information and Licenses
William Hill: Key Details
William Hill is operated by WHG (International) Limited. This operator holds a valid remote bookmaker licence from the Revenue Commissioners. The remote bookmaker license can be confirmed on the revenue commissioner's public registry.
Betting Offers and William Hill Sign-Up Bonuses
Price Boosts
Enhanced odds on selected markets for higher potential returns
William Hill's sports betting section has several bonuses and promotions that new and existing players can take advantage of. These bonuses are flexible and within a reasonable limit. Though some of the bonuses are time-bound, like the sports-specific bonuses. They may last for a week or more, but in this section, we’ll address the bonuses that have a longer timeframe and will most likely be found when you check the bookmaker's site. Let’s check them out.
William Hill Welcome Bonus
The sportsbook welcome bonus is a €30 free bet that is given when you bet at least €10 and fulfill the requirement. This offer is exclusively for new customers, and you must use the promo code H30 before you can get the €30 free bets. So, the way it works is that you register, deposit, and place a qualifying bet of at least €10 at minimum odds of ½ on any sport of your choice. Once that is fulfilled and your bet settles, you’ll receive the €30. Kindly note that the bonus is split into two €15 free bets, and it’s only available for use within 30 days. If you’re looking to claim the welcome bonus, then abide by these rules, and you won’t experience any issues.
No-Deposit Bonuses or Free Bets
At the time of this review, William Hill did not offer any no-deposit bonus.
Ongoing Promos
The ongoing promos for existing players are 2. The first is called “Impact Sub” while the other is called “2UP”. Let’s break them down. The way the “Impact Sub” works is that if a player you bet on is substituted during a match, your bet automatically transfers to the substitute at the original odds. While the “2UP means if you bet on selected 90-minute 2 Up markets and your team leads by two goals at any point in the match, even if they don’t win, the final score the bet will be counted as successful. We’ll explain further in the later section. Just note that there are 2 ongoing bonuses.
Event-Specific Offers
There are usually event-specific offers on the William Hill website. Though these offers usually have a short timeframe and may not be available by the time you check. If you want to get the list of available event-specific offers, you can check the promotion page or the homepage because it’s usually there too.
Mobile-Exclusive Bonuses
At the time of this review, there are no mobile-exclusive bonuses on the William Hill app.
Loyalty Program / VIP Club
At the time of our review, William Hill did not have a loyalty program.
Important Bonus Information
All of the bonuses we’ve listed have their own unique rules, so make sure you understand them, and also don’t forget to keep an eye on the promotion page, because you may find event-specific bonuses. Let’s take a look at the bonuses offered in more detail:
William Hill Bonus Summary Table
| Bonus | Requirement | Reward | Conditions |
|---|---|---|---|
| Welcome Bonus | You need to place a bet of €10+ using the promo code H30
The odds should be at least 1/2 | You get 2 × €15 free bets | The free bets will be credited after your first qualifying bet is settled.
The free bet is only valid for 30 days |
| Impact Sub | You need to place a bet on eligible player markets
It can be pre-match or in-play with the Impact Sub icon | Your bet will be transferred to the substitute at the original odds if the player is substituted | It applies to singles, multiples, and Bet Builders
It is only valid for 90 minutes Free bets and Bet Boosts qualify |
| 2 Up | You need to bet on a “90 Minutes – 2 Up” market | Your bet will be settled as a winner if your team leads by 2 goals at any point | It applies to singles/multiples in selected competitions
It is only valid for 90 minutes. It applies to free bets and Winning Boosts Epic/Price Boosts are excluded |
Registration and Security
The registration process should take you about 5 minutes to complete. Here’s a step-by-step guide to help you get started:
Open the William Hill website, and you’ll find the “Join” button on the homepage. Click on it, and you’ll be directed to this page. Click on “let’s begin” to get started.
The first page is where you’ll be asked to fill in your Title, Email, Phone Number, Date of Birth, Nationality, and Address. Once completed, click on continue to move to the next page.
William Hill takes responsible gambling seriously and will require that you set a limit on your account to stay safe. We advise you to set a limit, but you can change it later in your settings if you wish to.
The third step is where you’re asked to create a username, password, and set a security question. The security question is very important; it’ll be requested in case you’re logged out of your account and can’t remember your password. Once completed, select continue.
A verification code will be sent to your phone or registered email address. Input the code and you you be given access to most of the features of the bookmaker.
Kindly note that because you now have access to many of the features, including deposits, it does not mean you can withdraw yet. To be able to withdraw your funds, you will need to submit a government-approved ID that clearly proves the details you’ve submitted during registration. Go to your account settings and verify before you even make a deposit. This will prevent any issues that may arise during withdrawal.
Sports and Markets at William Hill
William Hill’s sportsbook section covers over 25 sports and hundreds of markets you can bet on daily. Let’s take a look at some of the most popular sports offered by William Hill:
| Type of betting | Yes / No |
|---|---|
| Football Betting | Yes |
| Horse Racing Betting | Yes |
| Greyhound Racing Betting | Yes |
| Darts Betting | Yes |
| Cricket Betting | Yes |
| Tennis Betting | Yes |
| Golf Betting | Yes |
| Boxing Betting | Yes |
| American Football Betting | Yes |
| Politics Betting | Yes |
| Ice Hockey betting | Yes |
| Snooker Betting | Yes |
| Basketball Betting | Yes |
| Virtuals Betting | Yes |
| Gaelic Sports Betting | Yes |
Betting Tools
Because we know the impact betting tools can have on betting productivity, we looked for all the betting tools, and these are the ones we found on the bookmaker site:
- Live streaming: This live streaming feature is available for many sports, and you can stream live matches as you place in-play bets.
- Live Match Statistics: With these tools, you can track live matches as they’re being played. It’s like an alternative to live streaming.
- Cash Out: This tool allows you to cut losses and get out of a bet if you want to, but it’s not always available.
- Bet Builder: This tool allows you to create your custom bet. It can be used in pre-match and in-play betting markets.
- Price Boost: William Hill uses this tool to odds on a selection. This will result in a higher payout. Though it’s only available for a few markets.
- Search Function: You can use this tool to easily search teams and events.
These tools will help you bet more professionally. Learn how they work and use them to your own advantage.
Live Betting and Streaming
William Hill’s sportsbook section has to be one of the most robust we’ve reviewed in a while. It offers features like live stream, live stats, cashout, and bet builder. Odds in the live betting section update really fast, and catching them is easy. The live betting markets are very advanced too, and you’ll find some of the most sophisticated betting options available for various sports. The live streaming section is in high quality, and it’s available for sports like football, esports, horse racing, greyhound racing, American football, and darts, among many others. But, before you can access the live stream, you need to be logged in and, in some cases, place an inplay bet. This has to be one of the most advanced live betting sections out there. We recommend it for more advanced players.
Betting Odds and Margins
Just so you get to know how competitive the odds offered are, we conducted odds competitiveness tests on a few top sports. We first did the test for Football, and the average margin came out a bit over 7% which is too high and less favourable to players. We conducted the same test for a few basketball matches from different tournaments, and the average margin came out at around 7% too. One thing that compensates for the high margin odds is the presence of odds boost for most football matches; without that, this would have been a big red flag. So, considering the bones, it’s not bad after all.
William Hill Payment Methods
There are 7 payment methods available to Ireland punters and most support both deposit and withdrawal. The minimum deposits and withdrawals are around €5, while the maximum withdrawals are around €99,000, depending on the payment method. All Ireland payments are processed in EUR, and cryptocurrency payments are not supported. Here are the available payment options:
| Deposit Methods | Type | Fees |
|---|---|---|
| Visa | Debit Card | Free |
| Mastercard | Debit Card | Free |
| Maestro | Debit Card | Free |
| Skrill | E-wallet | Free |
| Neteller | E-wallet | Free |
| Paypal | E-wallet | Free |
| Paysafecard | Prepaid card | Free |
| Withdrawal Methods | Type | Fees |
|---|---|---|
| Visa | Debit Card | Free |
| Mastercard | Debit Card | Free |
| Skrill | E-wallet | Free |
| Neteller | E-wallet | Free |
| Paypal | E-wallet | Free |
| Paysafecard | Prepaid card | Free |
The limits on each of these payment options are addressed in the FAQ section. So if you have any questions regarding limits and payment methods, it’s all in the FAQ section.
William Hill Mobile App and Mobile Version
William Hill has an app for both Android and iOS users. The apps have over a million downloads in total on both the Google Play Store and App Store. William Hill's Google Play Store App is rated 4.3 stars, while the iOS app is rated 4.6, which puts them among the top-rated sports betting apps. The app contains all the features available on the website, with an exclusive push app notification feature that updates you on active bets and important information. The app is intuitive, user-friendly, and very fast. To be honest, we prefer using the app. There’s really nothing you can do with the website that’s not available on the apps.
Customer Support
William Hill customer support is only available via live chat. We tested the live chat, and it didn’t meet our expectations. The bot kept repeating prompts, and it was difficult to connect to an agent. This, in our opinion, is the downside of William Hill. You may want to check the FAQ section, it’s detailed and may even have the answers to the enquiries you have. If the FAQ section cannot answer your question, then you may want to use the live chat support.
Responsible Gaming
Local Irish laws mandate that bookmakers integrate responsible gambling as part of their system, and William Hill takes that seriously. They have a robust responsible gambling section. Let’s take a look at the tools in this section:
- Deposit Limits: This is even mandatory during registration, and it’s there to help you control how much money you deposit daily, weekly, or monthly
- Loss Limit: This tool limits how much money you can lose in a set period.
- Game time check: This tool tracks the time you spend betting, and it reminds you to take breaks.
- Time out: You can use this tool to temporarily take a short break from gambling. It’s usually between 24 hours to a few weeks.
- Self-exclusion: This is a more permanent block. You’re permanently blocking yourself from gambling for months or years.
In addition to these tools, William Hill has support organization links on its site to help you get professional help if you’re struggling with gambling. We strongly advise taking advantage of these tools and supporting organizations.
William Hill Betting Platform Online Reviews
We checked what other players had to say about this bookmaker from their experience, and there were many positive reviews and quite a number of areas of concern. Many players have commended the quality of apps and how intuitive they are, plus the many features they can access. Meanwhile, other users have openly expressed their dissatisfaction about delayed withdrawal and customer support not being responsive. Let’s take a look are what some players had to say about William Hill.
Anish Shrestha (3/5) Trustpilot “All the service are good but they have to hire more customer service team they are so busy and it takes more time to reply. As a customer we want fast reply and solution which I haven’t seen here in William hill.”
Lee heaney (4/5) Trustpilot “I seen that they have really bad review like 1 star but honestly i dont know what all the fuss is about, i have enjoyed my time on it and never had a problem, theres just a couple things that i think need looked at nothing major”.
William Hill Casino Ireland Review
Casino Games
There are over 2000 casino games on the William Hill casino section. They include slots, Megaways, jackpots, table games, and instant wins. William Hill casino games are from some of the top providers in the industry, and they include:
- Evolution
- Microgaming
- NetEnt
- Pragmatic Play
- Relax Gaming
Live Casino
William Hill's live casino section contains live casino games, including live roulette, live baccarat, live blackjack, live poker, and several live game shows. The live casino games are of high quality.
Casino Promotions
William Hill casino section has a daily wheel-spin promotion and a cash leaderboard competition. The free spin is a daily festive spin wheel where you can win Free Spins. To get started with the free spins, you need to tap the ‘opt in’ button daily, then spin the ‘Naughty or Nice’ Wheel, and see where it lands. If it lands on the ‘nice,’ you’ll earn a festive reward, but if it lands on Naughty you win nothing.
Extra Features
There’s a search button on William Hill casino that makes it easy to find casino games. So, the limiting factor is that you can only search for games that you know by name.
What BetBrothers.ie Thinks About William Hill
William Hill has to be one of the most detailed bookmakers we’ve tested in a while. The tick many boxes on our list. To start with, they cover enough sports in their sportsbook, plus they pay close attention to Irish-loved sports like Gaelic sports. The app is user-friendly, and its high rating is well deserved. We prefer it over the website. The pre-match and in-play betting markets are very detailed; you’ll find some of the most exclusive markets on the bookmaker, and their many features are very commendable. Some of the things that may appear to be the downside of this bookmaker are the high margin on odds, but they’ve made odds boost available to close that gap. But another thing we observed is that the customer support is poor and needs more options and upgrades. Other than these downsides, we think William Hill is a good bookmaker, and we recommend it for all types of players, whether beginner or advanced.
Betting sites similar to William Hill
| Bookmaker | Rating | |
|---|---|---|
 10Bet | 4.8/5 | Read review |
 BetVictor | 4.8/5 | Visit |
 Betway | 4.8/5 | Read review |
 Boylesports | 4.8/5 | Read review |
 LiveScoreBet | 4.8/5 | Read review |
 LVBet | 4.8/5 | Visit |
Frequently Asked Questions
Is it legal to bet on William Hill in Ireland?
It is completely legal to bet on William Hill in Ireland. William Hill has a valid remote bookmaker licence from the Revenue Commissioner.
Is William Hill a safe and trustworthy betting platform?
Yes, William Hill is safe. It is licensed and regulated by the Revenue Commissioner.
Does William Hill hold a valid license for Irish users?
William Hill holds a valid remote bookmaker licence. Its Revenue Commissioners remote licence number is 1016824.
What is the minimum deposit and withdrawal amount on William Hill?
The minimum deposit and withdrawal limit is €5. You can withdraw up to €99,000, depending on the payment option.
How do I claim a free bet on William Hill?
To claim the free bet, you need to make a minimum deposit and meet the wagering requirement. See the promotion page for more details on the welcome offer.
Does William Hill offer no-deposit bonuses?
William Hill does not offer a no-deposit bonus.
Are there any exclusive promotions or bonus codes for new users?
Yes, there’s a bonus code to activate the welcome bonus, and it is H30.
Does William Hill offer a VIP or loyalty program?
William Hill does not currently have a VIP or loyalty program.
Can I bet live using the William Hill mobile app?
The William Hill mobile app supports betting on in-play markets.
Does William Hill have a dedicated mobile app for Android or iOS?
William Hill has a dedicated mobile app, and it can be downloaded on the Google Play Store and App Store.
Can I bet directly from my mobile browser on William Hill?
William Hill supports betting on mobile browsers. You can place pre-match and in-play bets.
Is William Hill recommended for beginners or experienced bettors?
William Hill is recommended for both beginners and experienced bettors.
What payment methods are accepted on William Hill?
William Hill supports Visa, Mastercard, Maestro, PayPal, Skrill, Neteller, and Paysafecard.
Does William Hill accept deposits and withdrawals in euros?
Deposits and withdrawals on William Hill are all supported in euros.
Can I opt out of promotional emails or bonus notifications from William Hill?
Yes, you can do that either via your email or your William Hill betting account.
How can I temporarily suspend or self-exclude my William Hill account?
Go to your account and click on safe gambling. From there, you can self-exclude your account.
How do I contact William Hill's customer support?
You can contact William Hill customer support only via live chat. Click on the “Message now” button at the bottom of the homepage.
Can I really win consistently on William Hill?
Consistent winning cannot be guaranteed. Only gamble with caution.
How do I place my first bet on William Hill?
To place your first bet, you need to register an account, get verified and funded, select a sport and pick a market, enter your stake, and confirm the bet.
What betting markets and sports are available on William Hill?
The sports available include football, horse racing, golf, and basketball. Some of the markets available are Match Result, Over / Under Goals, Goals Range, Correct Score, Goalscorer, and Both Teams To Score.
